How To Survive Today | Book publishing
Wild Awake Publishing’s inaugural book was with nationally acclaimed poet Tonya Ingram: a one-of-a-kind book of poetry, How To Survive Today.
We set out to create a book of poetry that didn’t feel passive, but like an interactive and personal experience where you would heal and grow alongside Tonya.
The result was a one-of-a-kind masterpiece full of Tonya’s words and wisdom. It is part-journal, part-illustrated book of poetry, and all a love letter to those on a journey of self-discovery:
Book was featured in Madewell’s campaign with Issa Rae
Sold at major retailers (including Barnes and Noble) and with indie bookstores across the U.S., with distribution to multiple countries
Sold thousands of copies through a strategic pre-order campaign and ongoing marketing efforts, including affirmation cards that came with pre-orders
Co-created the “30 days of self-care” campaign during COVID and the “Support Black Poetry” series
Launched an e-commerce site and developed wide-ranging merch that featured Tonya’s words
